Ruth Asawa: RetrospectiveMarketing campaign
I joined the SFMOMA Design Studio during the run of Ruth Asawa: Retrospective, a major exhibition that presented the full range of the artist’s work and its inspirations across six decades of her career. Working within the existing exhibition identity, I designed a range of marketing materials across formats and platforms—posters, digital and social ads, event signage, reception menus, and table banners. Each piece aimed to reflect Asawa’s delicate yet bold practice while adapting to a variety of public-facing contexts.