RM x SFMOMA: Between You and Me
I developed the overall visual identity for RM x SFMOMA, an exhibition co-curated by RM of BTS. Drawing from the natural, raw quality and distinctive character of RM’s handwriting, I created a bold and dynamic graphic identity. The system incorporates his handwritten Korean and English to reflect the artistic exchange between Korea and the U.S., bringing together works from RM’s personal collection and SFMOMA’s collection. This visual language extends across exhibition graphics, publications, posters, and other touchpoints to create a cohesive experience.
Role—Graphic Design Lead