Mina Kim

Mina Kim

Index

As a multidisciplinary designer, I create cohesive and scalable visual experiences.

Most recently at SFMOMA, I led graphic design for RM x SFMOMA. Previously, I designed exhibition identities for RISD Museum and visual merchandising for Stila Cosmetics. I started my design career at Motorola, where I shaped camera user experience.

Please reach me via email or linkedin.

↪︎ Resume

RM x SFMOMA: Between You and Me

Designed the overall visual identity for RM x SFMOMA: Between You and Me, an exhibition at SFMOMA curated by RM of BTS. Drawing on the natural, unpolished quality and distinctive character of RM’s handwriting, I developed a dynamic graphic identity. Reflecting the dialogue between RM’s personal art collection and SFMOMA’s collection, I interwove handwritten Korean and English letterforms to visually express the cultural exchange between Korea and the United States. This approach established a cohesive visual language across the exhibition identity, environmental graphics, publications, posters, and other applications.

Role—Graphic Design Lead

RM x SFMOMA Environmental Graphics

I developed environmental graphics across eight galleries, integrating bilingual interpretive texts, handwritten section titles, and artwork labels. The graphics were adapted to different spatial layouts and display conditions while maintaining a cohesive visual language throughout the exhibition. I also designed a standardized label system for approximately 140 artworks, with material variations in select galleries.

Role—Graphic Design Lead

RM x SFMOMA Member Magazine

SFMOMA’s Member Magazine is a biannual publication offering museum members in-depth stories about exhibitions and artworks. For RM x SFMOMA, I worked on the art direction and design of the magazine cover and an accompanying poster, drawing on interviews with the exhibition’s co-curators to highlight the curatorial process and behind-the-scenes stories.

Role—Graphic Design Lead

Inherent Vice

I designed the motion identity and environmental graphics for the RISD Museum exhibition Inherent Vice. This exhibition pulls back the curtain on museum practice by displaying Gilded Age gowns soon to be deaccessioned. The exhibit also showcased work by RISD apparel students who participated in a course of the same name, creatively reinterpreting the gowns in response to the prompt “hidden stories.”
The identity design draws inspiration from the glamorous yet distressed gowns and their debris. The motion captures this through disintegrating and falling movements.

Role—Graphic Designer

Sensing Fashion

Sensing Fashion at the RISD Museum explores the materials and construction of garments through various digital technologies, proposing new ways of experiencing fashion beyond visual appreciation. Inspired by the structure and texture of woven textiles, I developed a visual identity in which fabric-like graphics unravel and disintegrate through motion, gradually revealing the exhibition content beneath. This approach visually expresses the exhibition’s concept of looking inside garments to investigate their materials and construction.

Role—Graphic Designer

Molecular Defense

An interactive installation portraying information and data as an ideal, autonomous entity, a living molecule, where data autonomously detects a potential threat to its security, the audience entering the installation, and protects itself by retracting and disguising.

Self-Initiated project

Big Thinking: Oldenburg & van Bruggen

I designed the large-scale photographic blowups as environmental graphics to help visitors grasp the exaggerated scale central to Oldenburg’s sculptural practice. Paired with an illustrated label, the approach translates key aspects of the work into a graphic language that clarifies context while maintaining the artists’ sense of play and monumentality.

Role—Graphic Design Lead

Ways of Seeing: Meet the Artist

As part of Fisher Collection: Reimagined, a museum-wide reinstallation at SFMOMA, I designed Ways of Seeing: Fourteen Artists, a series highlighting 14 contemporary artists on the museum’s fourth floor. I integrated large-scale graphics featuring the artists’ names, portraits, quotations, and interpretive texts into a cohesive visual system. The design creates dedicated spaces for each artist within the broader exhibition, encouraging visitors to engage more directly and immersively with their work.

Role—Graphic Design Lead

Fisher Collection: A History

I designed a multimedia timeline wall at SFMOMA that traces the evolution of Don and Doris Fisher’s collection, from its beginnings to its donation to the museum. Instead of a strictly chronological format, the installation unfolds as an organic narrative, combining large-scale images, pull quotes, interpretive text, framed works, sculpture, and interactive media. This approach invites visitors to reflect on collecting as a personal and cultural practice, while creating a cohesive experience across physical and digital touch-points.

Role—Graphic Design Lead

SFMOMA Director’s Dinner 2025

Director’s Dinner is an annual event for major donors to gather for a dinner and conversation with SFMOMA’s director with a featuring artist.
For 2025, I designed four identity concepts that were inspired by Mark Bradford. Two concepts celebrate vibrant and energetic mood with focus on texture and layering. While two other concepts proposed an welcoming and meditative visual flow for Director’s Dinners guests.

Role—Graphic Design Lead