Mina Kim Multidisciplinary designer Index

I design cohesive and scalable visual experiences. 

Currently @ SFMOMA
Please reach me via   email or linkedin.

김미나는 뉴욕과 샌프란시스코를 기반으로 활동하는 멀티디시플리너리 디자이너이다. SFMOMA를 포함해 다양한 문화기관과 브랜드를 위한 시각 경험을 디자인하며, 그래픽 디자인을 중심으로 아이덴티티, 전시, 퍼블리케이션 등 다양한 매체를 아우르며 하나의 통합된 시각 시스템을 구축하는 작업을 한다.
Inherent ViceExhibition identity, motion, environmental graphics
                    The RISD Museum exhibition Inherent Vice pulls back the curtain on museum practice by displaying Gilded Age gowns soon to be deaccessioned. The exhibit also showcased work by RISD apparel students who participated in a course of the same name, creatively reinterpreting the gowns in response to the prompt “hidden stories.”

The identity draws inspiration from the glamorous yet distressed gowns and their debris. The motion captures this through disintegrating and falling movements.
Big Thinking: Oldenburg & van Bruggen @ SFMOMAExhibition graphics
RM x SFMOMAExhibition identity, motion, environmental graphics
Ruth Asawa: RetrospectiveMarketing campaign
                    I joined the SFMOMA Design Studio during the run of Ruth Asawa: Retrospective, a major exhibition that presented the full range of the artist’s work and its inspirations across six decades of her career. Working within the existing exhibition identity, I designed a range of marketing materials across formats and platforms—posters, digital and social ads, event signage, reception menus, and table banners. Each piece aimed to reflect Asawa’s delicate yet bold practice while adapting to a variety of public-facing contexts.
SFMOMA Director’s DinnerEvent identity proposal
                   Director’s Dinner is an annual event for major donors to gather for a dinner and conversation with SFMOMA’s director.

For 2025, four identity concepts were presented. Two concepts celebrate vibrant and energetic mood with focus on texture and layering. While two other concepts proposed an welcoming and meditative visual flow for Director’s Dinners guests.
Stila CosmeticsMarketing campaigns, packaging & visual merchandising
                   Founded in 1994, Stila is a modern yet playful cosmetics brand that connects runway to every day makeup. I scaled Stila’s visual direction across a range of digital and physical platforms, maintaining and evolving its cohesive brand voice through:

– Printed collateral
– Digital banners and ads
– Email marketing
– Holiday packaging design
– Visual merchandising displays
 
Sewers MuseumIdentity design
                   An identity design project for Sewers Museum in Paris. The Sewers Museum showcases the history of sewers, its significance, and engineering. The logo was designed to represent the physical and historical depth of the sewers and how the sewers support the ground, and quite literally, the life of Paris.    
UX, Beloved but MistreatedPrint design
                   A self-initiated book design project to to criticize the current usage, "UX (User Experience)," featuring the interview with Don Norman who first coined the term. The book form dynamically changes to emphasize Norman's message that UX is everything and is not limited to digital platforms.
Sensing FashionExhibition identity, motion, environmental graphics
                    Sensing Fashion, a 2023 exhibition at the RISD Museum, asks: What happens when a garment designed to be worn enters a museum as a pristine object the storytelling potential of wear and tear? The exhibit projects textiles examined using a microscopic camera to create an immersive, intimate experience.

The identity highlights threads and woven patterns. Motion design pulls apart the logomark to reveal additional information, symbolizing a deep dive into the construction and hidden details of each textile.    
AtlasPublication, print design
                    At the beginning of RISD Graphic Design's MFA program, every class designs a collaborative publication called “Atlas”. Each of us explore Providence through "12 labors" as a design brief, and we each draw the answer to where we are from and who we are. I reflected on my identity as a Third Culture Kid by metaphorically leaping into outer space and positioning myself as Pluto.
 ©Mina Kim, 2025