Mina Kim Multidisciplinary designer Index

I design cohesive and scalable visual experiences. 

Previously @ SFMOMA, Stila Cosmetics, RISD Museum, and Motorola. 

I studied graphic design at RISD and human-computer interaction at Carnegie Mellon University. I’m looking to join a new team, please reach me via email or linkedin.
Inherent ViceExhibition identity, motion, environmental graphics
                    The RISD Museum exhibition Inherent Vice pulls back the curtain on museum practice by displaying Gilded Age gowns soon to be deaccessioned. The exhibit also showcased work by RISD apparel students who participated in a course of the same name, creatively reinterpreting the gowns in response to the prompt “hidden stories.”

The identity draws inspiration from the glamorous yet distressed gowns and their debris. The motion captures this through disintegrating and falling movements.
Ruth Asawa: RetrospectiveMarketing campaign
                    I joined the SFMOMA Design Studio during the run of Ruth Asawa: Retrospective, a major exhibition that presented the full range of the artist’s work and its inspirations across six decades of her career. Working within the existing exhibition identity, I designed a range of marketing materials across formats and platforms—posters, digital and social ads, event signage, reception menus, and table banners. Each piece aimed to reflect Asawa’s delicate yet bold practice while adapting to a variety of public-facing contexts.
SFMOMA Director’s DinnerEvent identity proposal
                   Director’s Dinner is an annual event for major donors to gather for a dinner and conversation with SFMOMA’s director.

For 2025, four identity concepts were presented. Two concepts celebrate vibrant and energetic mood with focus on texture and layering. While two other concepts proposed an welcoming and meditative visual flow for Director’s Dinners guests.
Stila CosmeticsMarketing campaigns, packaging & visual merchandising
                   Founded in 1994, Stila is a modern yet playful cosmetics brand that connects runway to every day makeup. I scaled Stila’s visual direction across a range of digital and physical platforms, maintaining and evolving its cohesive brand voice through:

– Printed collateral
– Digital banners and ads
– Email marketing
– Holiday packaging design
– Visual merchandising displays
 
Sewers MuseumIdentity design
                   An identity design project for Sewers Museum in Paris. The Sewers Museum showcases the history of sewers, its significance, and engineering. The logo was designed to represent the physical and historical depth of the sewers and how the sewers support the ground, and quite literally, the life of Paris.    
Moto 360 Camera ModUX, Interaction design
                   Upon joining Motorola, I led the UX design for Moto 360 Camera Mod, the modular 360-degree camera for Motorola's smartphones. The goals were to enable users to easily set up the viewfinder and seamlessly navigate between the regular camera and 360 camera features within the same native application. It won the 2018 Red Dot Award.
UX, Beloved but MistreatedPrint design
                   A self-initiated book design project to to criticize the current usage, "UX (User Experience)," featuring the interview with Don Norman who first coined the term. The book form dynamically changes to emphasize Norman's message that UX is everything and is not limited to digital platforms.
Sensing FashionExhibition identity, motion, environmental graphics
                    Sensing Fashion, a 2023 exhibition at the RISD Museum, asks: What happens when a garment designed to be worn enters a museum as a pristine object the storytelling potential of wear and tear? The exhibit projects textiles examined using a microscopic camera to create an immersive, intimate experience.

The identity highlights threads and woven patterns. Motion design pulls apart the logomark to reveal additional information, symbolizing a deep dive into the construction and hidden details of each textile.    
Invisible LetterformsPublication, print design
                   An ongoing self-initiated print series documenting my typeface designs. The series explores legibility through a conceptual lens, challenging Beatrice Warde’s “Crystal Goblet” metaphor. Each typeface emphasizes form, aiming to embody an idea rather than disappear in service of content.
 ©Mina Kim, 2025